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Converting Browsers to Buyers
Converting browsers into buyers is the goal of every business, whether you are an offline brick and mortar or you are an online retail store. People are fickle, and most people aren’t interested in spending money on you unless they know you, like
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Building Your List With Online Promotional Methods
Last week we discussed the value of capturing contact information to your offline business, and then covered ways to promote it offline, to entice them to give UP that contact info. Today we’re running along the same trail, but this time we’ll
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Building Your List With Offline Promotional Methods
OK, so in the last post we talked about the importance of building your customer contact list. Vitally important! So in this post I am going to talk about a few ways you can build that list using offline promotional methods. If you don’t yet
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Contacts are Everything in Business
Whether you’re an online business or an offline business, list building is the key to long-term success. Think of your list of contacts almost like a ‘profit on demand center’, especially if your list is fairly good-sized. Most Internet ma
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Effective Communication With Current Customers
Effective communication is the cornerstone of ANY relationship, whether it’s personal or professional. That means effective communication with your customers is paramount if you want your business to be successful. You need to build relationsh
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Knowing Your Customers
Knowing your customer is a crucial part of running a successful business. After all, if you don’t know your customer, how will you know the best way to treat them? How will you know how to make them happy and increase their lifetime value? Th
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Ethical Spying? Oh My!
The other day we talked about knowing your competition. You do this by what some people like to call ‘ethical spying’. Whether or not it’s really ethical, or whether or not it’s really ‘spying’ or just market research continues to be
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Knowing Your Competition
No matter what your business, or whether you are online or offline, knowing your competition is vital to your success strategy. There is no business that operates in isolation. There will ALWAYS be other businesses in competition that are providi
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Why Print Media is Failing You
So I know that being a brick and mortar, your probably fairly partial to traditional marketing methods such as print ads in your local newspaper or yellow pages, and flyer's passed door to door. Maybe you shell out big bucks for a two page spread e
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The Beauty of an Automated Sales Machine
OK, so last week I talked about getting your website in front of the eyeballs of your current customers, and briefly mentioned how you can use a lead capture system to snag their contact info and allow you to market to them again and again. That i
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