Archive for October, 2009
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Where and How are Prospects Looking for Your Product?
The long and short of it? Google my friend. It's just that simple. The world we live in today is run by the Internet. The web has become mainstream and these days, if you don't have your own website people start to wonder if you're a 'real' busin
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Marketing Your Website to Current Customers
As a brick and mortar business owner, you understand the Internet is important, and that it can be a great new avenue for marketing your business. To that end, you've hired someone to create a website, and hopefully it's a true direct response type
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Should You Hire a Consultant?
Short answer? YES! If you are a local business, and you are trying to create a presence online that helps bring in more foot traffic, a consultant can help you reach those goals. Heck a consultant can help you reach those goals and any other goal
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Number 1 Mistake Offline Biz Owners Make With Their Website
Last week, I talked a bit about why it's detrimental to hire a webmaster to create your website, and how you would get a better ROI by having it created by a direct marketing firm. Now I want to talk about why this is. A webmaster will not under
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Why a Webmaster Should NOT be Designing Your Website!
OK, so the other day, I mentioned briefly that expensive, flashy, eye catching websites won't do you any favors when it comes to your ROI. Want to know a little secret? The very LAST person that should have anything to do with your website is w
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Why Go Online if I am Local?
“If I'm local, why do I need to be online? My customers are all local based foot traffic, not international web surfers.” A valid point definitely, but in this day and age, supremely out-dated. Think of your website as your technologically ad
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