Whichever of those methods you choose, you should know they are failing you. You are shelling out a huge investment for a lukewarm return, and you just don’t HAVE to do that anymore!  Seriously, print media is floundering, and the savvy advertising firms are focusing their efforts online now.

Does that mean print media just plain doesn’t work? Of course not.  Put something in front of people enough times, you are bound to get a bite or two.  But the problem I have with that, is print media is ridiculously expensive!  With the current ROI these days, it is way over priced, and you could be doing 3 times the business for 3 times less money if you take the bulk of your marketing focus online.

Build your web presence, build your brand online, and utilize all of the free and low priced ways of marketing your products or services that are available to you.  Make your advertising dollar work hard for you, rather than working so hard for your advertising dollar.

And just because you are a local business does not mean you can’t take advantage of international traffic.  If you sell products, it’s the same process to sell them online and ship, or offline to the locals.  If you sell services, there are a ton of services that can be offered remotely these days.

And even if your product or service MUST be sold locally, building an online presence can still help you get the locals in the door. The first thing a prospect will do when passing by your shop, is go home and Google it if it’s something they may be interested in.  If they can’t find you, you just lost a potential customer.  And a local one at that.

So ditch the print media and jump online. Or at least ditch that which isn’t delivering an excellent ROI.  Your advertising budget will thank you, and if you do it right, you business will thrive.

To your success!

Ron Davies

A webmaster will not understand this key concept, but a direct marketer will.  Many business owners have a website created, that offers no real call to action.  You MUST have a clear cut call to action on each and every page in order for your visitors to do what you want them to do.  Even if that call to action differs from page to page, never give them more than one action to take.

A novice who is new to the Internet might make the mistake of creating a website that asks the visitor to do many things all at once.  They might be trying to sell a particular product, and at the same time, be coaxing visitors to actually visit your brick and mortar, and also have a link to a lead capture offering them something free in exchange.

This won’t do, and if it sounds familiar, you can bet it is a huge reason why you are not having the success you’d hoped for when taking your business marketing strategies online.  People online are fickle, and easily confused when surfing.  You should make everything absolutely as simple as possible for them, so that they barely have to think before doing what you want them to do.

Every single page should offer one type of call to action only.  So if your page is your contact page, the goal is to get them to contact you.  That is IT.  Nothing else, just fill in the info below, contact me for a quote.

If you want them to visit your brick and mortar location, then that is the ONLY call to action that should be on that page.  Please visit us at this location.  On this day we are handing out free stuff.  You don’t want to miss this great workshop we are offering our local client base. Visit us here (insert your address and directions  to get there).

If you want to capture their contact info, sign up here for our free newsletter, or free tips on raising catfish, or our free ebook on making the most of your home buying experience.  Whatever your offer, the call to action is sign up here to get that there. See? It’s not so difficult.  So take a peek at your website, and evaluate whether or not it is doing these things.  If it’s not, give me a ring.

To your success!

Ron Davies

Converting Internet Traffic Into Foot Traffic Through The Doors Of Your Business!